Why Use Wholesale Cotton Drawstring Backpacks As Promotional Giveaways?

Should you examine the full gamut of promotional items, you will find items that vary from mundane to spectacular. For instance, no line of promotional giveaways would be complete without the obligatory coffee mug. However, you may also offer something out of the ordinary, like a desktop microwave that's just large enough to re-warm a mug of coffee. So, what item do you choose when you need it to convey uniqueness but not seem over the top? One good idea is wholesale cotton drawstring backpacks.

What Makes Wholesale Cotton Drawstring Backpacks Good Promotional Items?

The value of promotional items is typically assessed using 1 of 2 perspectives: the more common an item, the better result; and the more unique a product, the better. The first view points to the value of an item's ubiquity when it comes to its usefulness; that is, the more useful a product is, the more people will encounter it and see its information. The second view points towards the worth of offering something unique that, by extension, makes your company seem unique. Should you choose the second view, you aren't alone. Whether you're at industry events or following a conference with a potential client, a lot of companies choose giveaways that get potential clients' attention in a way that traditional giveaways don't. Do statistics back this up? According to Promotional Products Association International (PPAI), they do.

Breaking Down the Numbers: What Giveaways Will Be the Most Widely Used?

As of 2007, the promotional products industry achieved annual sales of almost $20 billion, roughly $1 billion less than Internet ad placement. Based on a 2006 estimate by PPAI, top promotional revenue (those constituting 3 % or greater from the total market) break up to the following numbers in terms product distributor sales:

a. Recognition awards/trophies/jewelry accounted for 3.56 percent of sales;

b. Drink ware taken into account 5.64 percent of sales;

c. Bags taken into account 5.81 percent of sales;

d. Desk/office/business accessories taken into account 6.28 percent of sales;

e. Calendars accounted for 6.47 percent of sales;

f. Instruments for writing accounted for 9.95 percent of sales; and

g. Wearables taken into account 30.78 percent of sales

The obvious notable is wearables, of which cotton drawstring backpacks really are a part. How come wearables are so big? On one hand, you can see their usefulness; almost everyone wears clothes and other accessories that simplify their life. But you may also point out the relative uniqueness of wearables versus pens, coffee mugs, and mouse pads. Regardless, promotional product distributors don't sell a higher percentage of wearables on accident. Companies realize that wearables will be accessed by their intended targets than standard giveaways, and that access leads to a closer bond with the item and its user. If you already have a group of traditional giveaways, incorporating a nontraditional item like a drawstring backpack might do more than make your giveaways more noticeable; it might also increase your sales.

While doing research on the impact of promotional bags on sales, I found some great choices of drawstring bags at USImprints.com.